Potomac Plastic Facial Surgery
specializing in the art of beautiful faces
This was their old logo: an abstract face. The practice has been around for over a decade and its services had grown over time. So it was about time to give the brand a “facelift”. (¬‿¬)
We wanted to keep everything simple and elegant, and what conveys more than a swan. The name of the business also had the word “Potomac” in it.
While the business was focused heavily on facial rejuvenation, it also offered other services for the body. So the idea of incorporating a face into the logo also didn’t appeal to me. We wanted to avoid another brand makeover because the focus of the practice was “transforming”. (Ok, I'll stop with the puns).
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