Vietnam is actually one of the top 25 countries to produce coffee beans. These coffee beans are ethically produced from a small farm in Vietnam, with incredibly rich flavors that can instantly wake up anyone!

For the logo, we wanted something simple, with an organic vibe. We added a little terminal to the “C” in Caphe to throw off the simple san serif font, and also to make it look like a little coffee bean.

As for the packaging, we wanted to give it vibrant colors and making it eye-popping compared to other bags sitting on the shelves.